Windows Service event description

Please inform me if there is a better forum for this question.

We have a Windows Service that posts events to the event log. When looking at these events in the Windows Event Viewer, a URL labeled "For more information, see Help and Support Center at http://go.microsoft.com/fwlink/events.asp" is added to the bottom of all our descriptions.

Obviously, the Microsoft Help and Support Center has no knowlwdge of our service. How do we replace this text with a link to out own support site