Pulling an XML encoded JPG from an XML SOAP stream and formatting it correctly to place in an sql image field

Has anyone taken an xml encoded jpg from a web service and formatted it; to place it in an sql image type / field

example (not meant to be an actual encoded jpg or code; just an example)

<PHOTO>9YHGDTEGHKLO2389YUD09CHCVSH 8HDHOSDH8WE8H8</PHOTO>

node = selectsinglenode("/PHOTO")
photoString AS String
photoString = node.InnerText

FormattedCorectlyPhoto = <somecode that processes photoString>

DECLARE @photo As Image
Set @photo = FormattedCorrectlyPhoto
INSERT table (aFieldOfTypeImage) VALUES (@photo)

My goal is simply to get the jpg into a newly inserted row in a SQL 2005 table

im still new to .NET and XML for that matter...